SELL SHEET

Title: The Grand Experiment, an Expedition of Self-Discovery
Authors: Madren Campbell, Gayle Gregory, Karen Johnson
Publisher: Pure Possibility
Synopsis: Contrary to appearances, we aren’t making our own decisions and choices; seven deeply ingrained fears are. Whether in the board room or the bedroom, these seven fears are in complete control of our lives, preventing us from deeply connecting with each other, insuring continued isolation and unhappiness. When we dare to examine these fears, the truth can be revealed. We are so much more than we believe ourselves to be, even in our wildest imaginings. Who we are is truly magnificent!
Description: Three authors nakedly share their personal journeys, bringing together transformative tools of spiritual exploration with basic psychology, to highlight seven myths commonly accepted as truths. Direct and honest, this clear blueprint lays out a rich path of self discovery and entices the reader to follow.
ISBN#: 0-9789191-0-6, 13 digit 9-780978-9191-0-8
Book Type: Paperback
Retail Price: $14.95
Discount and incentives: 40% trade discount; free shipping; 5% additional with case quantities
Distributors: New Leaf Distributing Company; Pure Possibility, LLC
National Book Stores: Amazon.com, Barnes and Noble
Publicity Plan: Marketing Budget $20,000, full-time effort
Publicity Tactics:
*Bradley Communications: 2007 National Publicity Summit (March 27-April1)
*Publish valued newsletter
*Publish articles in targeted magazines
*Targeted press releases
*Book store events
*Book signings
*Speaking engagements
*Interviews
*Develop additional community relations
Advertising Tactics
*RTIR (6 monthly advertisements)
*Pass-Along Campaign
*New Leaves flyer campaign
*New Leaves catalog ads
*Website updates
*Internet-based outreach
Promotion Tactics
*Work with existing community and current students on referrals
*Use e-mail newsletters to promote message
*Website contests for free coaching sessions
Personal Selling Tactics
*Business cards
*Postcards
*Refined pitch to create and sustain interest
Contact Information:
Gayle Gregory at Pure Possibility, LLC
Gayle@pure-possibility.org; http://www.pure-possibility.org
Cell Phone: 503-313-1260 Fax: 360-887-8454